Exploit Existing Browsing Paradigms
Pick up where the desktop left off.
People are already used to doing things one way. How people are used to doing things on desktop influences mobile platforms a lot, but all the same plenty of new behavior is being commonly used by a growing section of the market.
Simplify browsing from anywhere.
Mobile devices are more frequently used than desktop computers . Your product should be just as easily accessible from mobile as it is from desktop. This isn't just a healthy boost toward usage, but a crucial portion of your market.
Cater to habitual behavior.
Remember the cost of user actions. If you want to encourage a behavior, make it as natural and as easy as possible. Even e-commerce is a form of entertainment for many people.