Aleks Vujovic
Senior UX Designer
I design experiences and products that feel right to users and make sense to engineers.
The best work happens when flow, clarity, and collaboration are in sync.
I care deeply about the users, getting the interactions right, and being a designer engineers actually want to work with.
And long walks along the beach!
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Developer Portal
Learning Platform
Content Management
Search UX
Onboarding
Experimentation
Design System
Cisco Developer Portal
Ongoing, 2017-2024Centralized hub for Cisco developer tools, APIs, learning, and resources.
Problem Cisco lacked a cohesive, developer-first portal. Developers faced a sprawl of disjointed microsites with inconsistent UX, fragmented documentation, and no unified way to get started. There was no clear entry point, especially for newcomers and no infrastructure for scaling developer engagement across Cisco products. Approach- •Contributed to the multi-year evolution of the Cisco Developer Portal under DevNet, through shifting priorities and multiple reorgs.
- •Co-defined a visual system prioritizing scannability and clarity, eventually adopted across other developer-facing Cisco properties.
- •Partnered with frontend engineering to design modular widgets using PubHub, Cisco’s internal publishing platform.
- •PUsed these components to assemble pages for API catalogs, product launches, and developer education.
- •Ran heatmap analysis and behavioral audits to identify primary user intents. Most users clicked immediately and rarely scrolled, leading to a refactor around four clear paths: Explore APIs, Learn something new, Start building, Run a sandbox
- •Created tailored flows for newcomers (Start Now), app developers, and infrastructure engineers.
- •Conducted on-the-ground UX research at major Cisco events and translated findings into actionable IA updates.
- •Responded to executive-driven visual refreshes (including one aligned with Cisco.com styling) and later restored high-performing layouts that better served the developer audience.
Impact
- •Portal became Cisco’s primary developer entry point, still in use and largely unchanged since 2023.
- •Celebrated surpassing 500,000 users, marking a major milestone for the DevNet program.
- •Enabled coordinated releases with major Cisco announcements and trade show timelines.
- •Proved the long-term value of modular architecture, user-led prioritization, and clear, frictionless content access.
- •Developers come with clear goals—help them win fast.
- •Visual polish matters less than content clarity and findability.
- •Modular systems make evolving requirements easier to handle.
- •Quantitative and qualitative data should drive everything.
Learning Management System
Led the design of Cisco DevNet’s first in-house LMS: built from the ground up for certification prep and hands-on learning.
Featuring- •Designed an embedded sandbox and code editor for testing API calls in real time
- •Mapped the user journey to reinforce learning continuity and related topic exposure
- •Developed the system to support DevNet certification paths and lab progression
Outcomes
Improved user retention, return rates, and lab completion by optimizing pacing and content flow
Tool for OpenAPI spec devs
Internal Cisco tool for authoring and maintaining OpenAPI specifications.
Featuring- •Designed the UX for an internal-facing interface to create, edit, and validate OpenAPI specs
- •Streamlined workflows for engineers and partner teams maintaining API documentation
- •Integrated live preview, schema validation, and editing features to improve authoring speed and accuracy
Outcomes
Reduced friction in spec creation, improved team velocity, and established a foundation for consistent API governance
Smart Sparrow Wet Labs
Browser-based chemistry lab simulation used by universities including Oregon, Arizona, and Florida.
Featuring- •Led UX for a virtual lab environment that translated complex chemistry experiments into interactive coursework
- •Designed to empower educators to create their own digital lab experiences—no programming required
- •Collaborated closely with engineering to balance scientific accuracy, accessibility, and platform integration
- •Product impact highlighted by Oregon State’s eCampus as a breakthrough in online science education/span>
Outcomes
Enabled scalable, customizable lab instruction; improved engagement and comprehension in remote STEM courses
Force Technology
Next-Gen staffing toolsMobile-first SaaS platform for managing restaurant and gig worker staffing—used by McDonald’s, Domino’s, and Wingstop.
Featuring- •Designed the user experience for NextForce Helper and Manager apps on iOS and Android
- •Focused on simplifying shift pickup, scheduling, and communication between teams
- •Collaborated with founders and engineers to streamline user flows and reduce friction across critical tasks
- •Apps gained widespread adoption and consistently high user ratings; 4.4 stars on Android (100K+ downloads), 4.6 on iOS (30K+ reviews)
Outcomes
Increased operational efficiency, improved team coordination, and delivered a consumer-grade experience for frontline workers
![](https://images.squarespace-cdn.com/content/52848fbae4b049784abc622d/79327dd6-e13e-48d2-a61f-15e8fc57ff00/next-24bc.png")
Shopping Search Engine
A conversion-focused shopping platform with 10M+ monthly active users, acquired by Facebook in 2015.
Featuring- •Led UX and visual design across TheFind’s web and mobile search experiences
- •Delivered a responsive redesign of the core shopping engine, increasing session length and conversion rates
- •Extended a bold, high-contrast brand identity across a suite of companion apps (Feeds, Glimpse, and Catalogue)
- •Designed tailored experiences for different shopper behaviors—including curated discovery and price-first comparison tools
Outcomes
Improved retention and engagement across product lines; contributed to acquisition by Facebook
User-Curated Shopping Catalogues
A Pinterest-style experience that let users build and flip through their own product catalogues—emulating the feel of physical catalogues in a digital space.
Featuring- •Designed the core interface and tactile page-flip interactions to mirror print catalogues
- •Built a system for users to curate and organize products into thematic collections
- •Focused on ambient engagement—offering a relaxed, lean-back browsing mode
- •Extended TheFind’s product ecosystem by catering to non-linear, visual-first shopping behavior
Outcomes
Enabled long-session engagement from passive users; established a novel format that bridged nostalgia with e-commerce
